Back to guides Branding and domains

Make the Served HQ customer page feel like part of the business brand.

Custom Domain helps businesses use a branded web address for menus, bookings, orders, QR codes and campaigns while keeping Served HQ as the operating layer behind the page.

More trustCustomers are more comfortable opening a page that matches the business brand.
Better recallA memorable address is easier to print, say and place in social bios.
Campaign polishPrinted materials feel more professional with a branded destination.
Same operationsThe business still manages content and modules from Served HQ.
Guide

A branded URL can make the same page feel more owned.

Customers often judge a link before they open it. A custom domain or subdomain can make QR codes, bios and printed campaigns feel more connected to the business.

This is especially useful once a business is using Served HQ as a main customer destination for ordering, booking, loyalty or campaigns.

Setup steps

  1. 1 Enable the Custom Domain add-on.
  2. 2 Choose a domain or subdomain that customers will recognise.
  3. 3 Enter the domain in the admin custom domain settings.
  4. 4 Follow the displayed verification instructions from the domain provider side.
  5. 5 Verify the domain in Served HQ before using it on printed materials or campaigns.

Domain choice

Use a short, recognisable address where possible.

Trust

A branded destination can reduce hesitation from QR scans and social clicks.

Print

Verify the domain before printing it on menus, cards, flyers or packaging.

Where it fits

Useful for teams that want one practical customer journey.

Served HQ is built for service-led businesses that need customers to browse, scan, order, book, return and trust the same polished destination.

  • Home kitchens
  • Cake makers
  • Cloud kitchens
  • Food vans
  • Restaurants
  • Salons and clinics
  • Local service teams
  • Appointment businesses
Helpful answers

Common questions

Do I need a custom domain to use Served HQ?

No. Custom Domain is optional. It is useful when the business wants a branded customer-facing URL.

Should I print the custom domain before verification?

No. Verify the domain first, then use it in QR codes, flyers, social profiles and customer materials.

Can QR codes use a custom domain?

A custom domain can make the customer destination feel more branded, while QR tracking remains managed inside Served HQ.

Next step

Apply the guide inside the Served HQ workspace.

Begin with a clean public page, then add ordering, bookings, loyalty, analytics, marketing or branded domains when the workflow is ready.

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