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Create offers with a clear reason, rule and result.

Marketing Tools helps businesses use discount codes and promotions intentionally, from launch offers to seasonal pushes and quiet-day demand.

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Clear incentiveGive customers a reason to act now without making every sale feel random.
Controlled rulesUse structured discount codes instead of informal message-only offers.
Connected journeyPromotions live close to the same public page where customers browse and order.
Campaign fitPair discount codes with QR campaigns, flyers and social links.
Guide

Promotions should support a specific business goal.

A discount should have a job: encourage a first order, fill a quiet period, support a launch, reward a group or reactivate customers. Served HQ gives the business a cleaner way to manage that offer.

When paired with campaign QR codes, a promotion can become part of a measurable print or local marketing push.

Setup steps

  1. 1 Enable Marketing Tools for the business.
  2. 2 Create a discount code with a short, memorable name and clear purpose.
  3. 3 Set the offer details according to the business goal.
  4. 4 Share the code on the public page, social posts, flyers, packaging or QR campaigns.
  5. 5 Review orders and QR campaign performance to decide whether to repeat, change or stop the offer.

Discount codes

Use structured codes so promotions stay easier to manage.

Campaigns

Match codes with QR sources for clearer offline campaign learning.

Results

Judge offers by the behaviour they create, not only by how many times they were shared.

Where it fits

Useful for teams that want one practical customer journey.

Served HQ is built for service-led businesses that need customers to browse, scan, order, book, return and trust the same polished destination.

  • Home kitchens
  • Cake makers
  • Cloud kitchens
  • Food vans
  • Restaurants
  • Salons and clinics
  • Local service teams
  • Appointment businesses
Helpful answers

Common questions

What should a discount code be used for?

Use discount codes for clear goals such as first orders, seasonal campaigns, quiet-day demand, customer recovery or launch offers.

Can codes be used with online ordering?

Yes. Discount validation is part of the customer ordering flow when Marketing Tools and Online Ordering are active.

Should every promotion be discounted?

No. Discounts work best when intentional. Some campaigns may be better framed around bundles, limited availability or loyalty rewards.

Keep going
Next step

Apply the guide inside the Served HQ workspace.

Begin with a clean public page, then add ordering, bookings, loyalty, analytics, marketing or branded domains when the workflow is ready.

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