Acceptable Use Policy

1. Prohibited content and activity

• Illegal goods, services, content, transactions or instructions.
• Fraud, phishing, impersonation, misleading claims, fake businesses or deceptive pricing.
• Harassment, hate, threats, exploitation, abuse, non-consensual content or unsafe conduct.
• Malware, scraping, credential harvesting, spam, platform probing, rate-limit bypassing or security interference.
• Sale or promotion of regulated goods or services without required licences, approvals, disclosures or safeguards.
• Copyright, trademark, image, menu, service list, brand, database or other intellectual property infringement.
• Content that exposes private personal data, payment data, health data or customer details without a lawful basis.
• Sending text messages (SMS) to a customer without the consent required for that type of message, sending marketing text messages to a number that has opted out, disguising the identity of the sending business, or otherwise breaching applicable messaging, anti-spam or telecommunications law.

2. Restricted business categories for online payments

Where a business connects a payment account to accept online payments through Served HQ, it must not operate in a business category, or sell products or services, that our payment infrastructure provider prohibits or restricts. Restricted categories include those published by Stripe at stripe.com/legal/restricted-businesses, as updated from time to time.

We review businesses applying to connect a payment account against these restrictions before enabling online payments, and we may re-review, pause or decline payment access at any time if a business's activity changes or turns out to fall within a restricted category. Businesses must tell us if their products, services or business model change in a way that could affect this.

3. Business content standards

Businesses must keep published content accurate, current and lawful. This includes prices, descriptions, allergens where relevant, availability, opening hours, cancellation terms, delivery or collection information, business identity, contact details and promotional claims.

4. Customer data handling

Businesses must not misuse customer data visible in Served HQ. Customer information should only be used for lawful operational, support, fulfilment, booking, loyalty, consented marketing or compliance purposes. Staff access should be limited to people who need it.

5. Intellectual property and copyright enforcement

We may remove or restrict content that appears to infringe copyright, trademarks, design rights, database rights, publicity rights, privacy rights or other rights. Repeat or serious infringement may lead to account suspension, deactivation or termination.

Businesses must respond promptly to intellectual property complaints about their pages, menus, service descriptions, images, logos, domain names, QR materials, offers and uploaded files. We may forward complaint details to the relevant business where appropriate.

6. Copyright and IP reports

If you believe content on Served HQ infringes your rights, send a report with the page URL, the work or mark you claim is protected, the content you object to, your contact details, and a statement that you believe the use is unauthorised. If you are reporting on behalf of someone else, include your authority to act for them.

If your content was removed and you believe this was a mistake, contact us with the page URL, the removed content, your rights or permission to use it, and any supporting evidence. We may restore content where we are satisfied it is lawful and appropriate.

7. Enforcement

We may investigate reports, scan for abuse, request information, remove content, disable links, restrict features, suspend payment tools, deactivate accounts, notify payment providers, preserve records, report to authorities, or terminate access. Depending on urgency and risk, we may act with or without prior notice.

8. Reporting concerns

If you believe a Served HQ page is unlawful, misleading, infringing, unsafe or misusing data, contact the business first where appropriate. You may also contact Served HQ support with the page URL, issue details and any evidence needed to review the report.