Customer example · Local & mobile services

A mobile, appointment-only service run entirely on booking requests.

The Ear Wax Guy offers home-visit ear assessments, microsuction and irrigation across 8 English counties. There is no walk-in shop and no shared price list — every area has its own Served HQ page with distance-based pricing, and every appointment starts as a booking request.

Region routingCustomers pick their county from a dropdown and land on that area's own service page and pricing — Buckinghamshire, Northamptonshire, Bedfordshire and five more.
Distance-tiered pricingEach county is broken into sub-areas priced by typical travel distance, for example Milton Keynes at one price and High Wycombe at another within the same county.
Booking-only flowEvery service is marked "Booking only" — there is no online payment step, just a structured request the team confirms.
What's actually happening

A steady flow of real booking requests, not a demo.

Since going live, The Ear Wax Guy has seen a consistent stream of booking requests come through its Served HQ page, with the large majority going on to be completed appointments rather than sitting unconfirmed or falling through.

That is the pattern Reservations is built around: customers get a clear, structured way to ask for an appointment in the area and price band that applies to them, and the team spends its time confirming and delivering visits instead of chasing details over the phone.

8 counties live

Buckinghamshire, Northamptonshire, Bedfordshire, Hertfordshire, Oxfordshire, Cambridgeshire, Berkshire and London, each with its own priced sub-areas.

Booking requests, not a diary

Every "Book" button leads to a Reservations request — the team keeps control over confirming real availability.

Most requests complete

The large majority of booking requests received have gone on to become completed appointments, not abandoned enquiries.

How it was set up

Set up like a route, not a price list — three stops from scan to booked.

The whole page mirrors how a mobile, distance-priced service actually works: where you are decides what you see next.

  1. Choose your county

    A region picker on the home page routes each visitor to their own area before they see a single price.

  2. See distance-tiered pricing

    Each county's menu is one category per travel band, priced fairly by distance instead of a single flat call-out fee.

  3. Send a booking request

    Every service is wired to the Reservations add-on, pre-filled with the area and service — no re-explaining the location.

One page, no separate booking app or calendar tool, no custom domain — call, SMS and WhatsApp links sit next to the booking form for anyone who'd rather message first.

For mobile and appointment-led services like this one

Give your service business the same kind of booking page.

Start with a free service page, then add Reservations, QR analytics or a custom domain when your business is ready.