Back to guides QR codes and analytics

Use QR analytics to see which scans are working hardest.

QR Analytics helps businesses move beyond guessing by showing scan activity by QR code, source and trend so teams can improve table cards, posters, campaigns and packaging.

Placement comparisonSee whether table cards, counters, windows, flyers or packaging generate more scans.
Campaign reportingUse campaign and print source types to understand brochure and flyer performance.
Operational signalsBusy scan periods can reveal demand patterns before orders or bookings happen.
Better iterationImprove wording, placement and print design based on real engagement.
Guide

Analytics turns a printed code into a measurable business asset.

A QR code on its own only opens a page. QR Analytics shows whether that printed code is doing useful work and which placements deserve more attention.

For businesses running campaigns, events or physical print, source-labelled QR codes make it easier to decide what to repeat, move or retire.

Setup steps

  1. 1 Create distinct QR codes for each placement or campaign.
  2. 2 Use source labels that the team will recognise later.
  3. 3 Open the analytics area to compare scan counts and trends.
  4. 4 Look for strong and weak placements across tables, print and campaign sources.
  5. 5 Use the results to adjust signage, printed material, QR placement or promotional copy.

Trend view

Daily scan patterns help teams understand demand before changing campaigns.

Placement learning

Small changes to where a QR code is placed can change scan behaviour.

Campaign use

Campaign QR codes make offline promotions easier to judge after launch.

Where it fits

Useful for teams that want one practical customer journey.

Served HQ is built for service-led businesses that need customers to browse, scan, order, book, return and trust the same polished destination.

  • Home kitchens
  • Cake makers
  • Cloud kitchens
  • Food vans
  • Restaurants
  • Salons and clinics
  • Local service teams
  • Appointment businesses
Helpful answers

Common questions

Is QR Analytics a paid feature?

Yes. QR Analytics is a growth add-on for businesses that want deeper scan reporting and campaign insight.

What should I compare?

Compare sources that represent different real-world placements, such as tables, flyers, packaging, posters or event signs.

Can scan analytics prove orders?

Scan analytics shows entry activity. When online ordering is enabled, orders can also carry QR source attribution when the customer orders after scanning.

Next step

Apply the guide inside the Served HQ workspace.

Begin with a clean public page, then add ordering, bookings, loyalty, analytics, marketing or branded domains when the workflow is ready.

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