Back to guides QR codes and analytics

Create QR codes for tables, print and campaigns without exposing private labels in the link.

Served HQ QR codes can represent real-world sources such as Table 1, a counter sign, packaging sticker or brochure campaign, while customers only see a private tracking link that opens the public page.

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Table contextOrders can show which table QR started the journey when the customer ordered after scanning.
Campaign clarityPrint and brochure sources help teams see which offline materials create traffic.
Private labelsThe public URL uses an opaque identifier instead of obvious names such as table numbers.
Scan countsEach QR code keeps scan totals so teams can compare placements.
Guide

Use one QR code per source you want to measure.

If a business wants to know whether Table 1, a window sign or a July brochure drove scans or orders, each source should get its own QR code. Served HQ keeps that label in the business workspace instead of exposing it to customers in a readable URL.

This makes QR codes useful for operations and marketing at the same time: a table can support service context, while a brochure or packaging label can support campaign measurement.

Setup steps

  1. 1 Open the QR codes area in the business admin workspace.
  2. 2 Create a QR code with a source label such as Table 1, Counter card, Summer brochure or Cake box sticker.
  3. 3 Choose the source type: Table, Campaign, Print / brochure, General QR or Other.
  4. 4 Download or copy the generated QR code for the physical placement.
  5. 5 Review QR details and analytics to compare scans, then check order details for source attribution when orders follow a scan.

One code per placement

Separate codes make reporting meaningful across tables, posters, flyers and packaging.

Private source data

Labels are resolved inside Served HQ, so the customer-facing link does not need to reveal them.

Analytics ready

Paid QR analytics can turn these sources into clearer reporting for campaigns and print spend.

Where it fits

Useful for teams that want one practical customer journey.

Served HQ is built for service-led businesses that need customers to browse, scan, order, book, return and trust the same polished destination.

  • Home kitchens
  • Cake makers
  • Cloud kitchens
  • Food vans
  • Restaurants
  • Salons and clinics
  • Local service teams
  • Appointment businesses
Helpful answers

Common questions

Should every table have its own QR code?

Yes, if the business wants table-level attribution. Use labels like Table 1 or Patio 3 in Served HQ, then print the matching QR code for that location.

Can a brochure QR code be tracked?

Yes. Create a QR code with a campaign or print source type and use it on the brochure, flyer, window sign or packaging.

Will customers see the source label in the URL?

No. Served HQ uses a private tracking identifier and resolves the source inside the system.

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Next step

Apply the guide inside the Served HQ workspace.

Begin with a clean public page, then add ordering, bookings, loyalty, analytics, marketing or branded domains when the workflow is ready.

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