Back to guides Menus and services

Create a customer page that explains what you sell without extra messages.

Use the public catalogue as the source of truth for items, services, prices, descriptions, categories and availability so customers can decide from their phone.

Start free Ask a question
Cleaner than PDFsCustomers browse a mobile page instead of opening screenshots or pinch-zooming documents.
Easy to updateChange items and descriptions without replacing every link you already shared.
More contextAdd descriptions, options and customer notes where they help customers decide.
Growth readyThe same page can later support orders, bookings, loyalty and analytics.
Guide

The catalogue should answer the questions customers ask before buying.

Customers usually want to know what is available, what it costs, what the options mean, and what action to take next. A good Served HQ catalogue makes those answers obvious.

Keep names short, descriptions useful and categories natural. The goal is a page customers can scan quickly, especially from QR codes and social links.

Setup steps

  1. 1 Create categories that match how customers think, such as Drinks, Lunch, Treatments, Packages or Consultations.
  2. 2 Add items with clear names, prices and short descriptions.
  3. 3 Use availability controls where an item or service should not always appear as orderable.
  4. 4 Preview the public page on mobile before sharing it widely.
  5. 5 Review the catalogue regularly so printed QR codes and shared links always lead to current information.

Categories

Keep category names practical and customer-led rather than internal.

Prices and details

Use clear pricing and short explanations to reduce back-and-forth questions.

Mobile first

Most customers will open the page from a phone, social app or QR scan.

Where it fits

Useful for teams that want one practical customer journey.

Served HQ is built for service-led businesses that need customers to browse, scan, order, book, return and trust the same polished destination.

  • Home kitchens
  • Cake makers
  • Cloud kitchens
  • Food vans
  • Restaurants
  • Salons and clinics
  • Local service teams
  • Appointment businesses
Helpful answers

Common questions

Can I use this as a free digital menu?

Yes. Served HQ can start as a simple digital menu or service catalogue and grow into orders, bookings, loyalty and analytics later.

Can service businesses use it?

Yes. Categories and items can represent treatments, packages, appointments, consultations, services or food menu items.

Do I need to reprint QR codes when items change?

No. Keep QR codes pointing to the Served HQ page, then update the content behind the page.

Keep going
Next step

Apply the guide inside the Served HQ workspace.

Begin with a clean public page, then add ordering, bookings, loyalty, analytics, marketing or branded domains when the workflow is ready.

Start free