Take orders directly, without giving away a third of every sale.
Delivery marketplaces typically take 20-30% commission per order and put your competitors one tap away on the same screen. Online Ordering lets customers order straight from your own Served HQ page instead — collection, delivery or pay-on-arrival, with the sale and the customer relationship staying yours.
What marketplace dependence actually costs
Every order through a third-party marketplace pays a commission before you see a penny, and the customer relationship belongs to the marketplace, not you — they can email your customers with a competitor's offer, run ads against your listing, or change their fees at any time.
Many businesses cannot drop marketplaces entirely (the discovery traffic is real), but running an owned ordering channel alongside them means every order from a QR code, social bio link, or repeat customer does not have to pay that commission.
How direct ordering works on Served HQ
Customers browse your existing Served HQ menu page and order directly — no separate app, no marketplace account. Orders support collection, delivery and pay-on-arrival or card payment, with required item options (size, spice level, add-ons) captured up front.
Your team sees every order in one fulfilment queue, whether it came from a QR table code, a social bio link, or a repeat customer who bookmarked the page — and keeps 100% of the sale minus your own payment processing cost.
Online Ordering Without Marketplace Fees FAQs
Do I have to stop using delivery marketplaces?
No. Most businesses run Served HQ ordering alongside marketplaces — the goal is capturing the orders that do not need marketplace discovery (QR codes, repeat customers, social bio links) without paying commission on them.
What does Served HQ take per order?
Online Ordering is a flat £15/month add-on, not a per-order commission. You still pay your own payment processor's standard card fees, but there is no marketplace-style percentage on top.
Can customers pay on collection instead of online?
Yes. Online Ordering supports pay-on-arrival as well as online card payment, so you can choose what fits your business.
Does this work for delivery, not just collection?
Yes, both collection and delivery order types are supported, each with their own required details.
See it working on your own page in a few minutes.
Publish the free page first, then switch on the modules that solve this specific problem when you're ready.